Tiger Beer
Uncage Street Food

With fewer young people taking up the hawker trade, Singapore’s rich street food heritage is slowly dying out. As a proud, home-grown brand, Tiger wanted to reignite pride in our hawkers, as well as breathe new life into Tiger’s main consumption channel — hawker centres. To do so, we told stories that celebrated the craft of our hawkers. And through these films, we mobilised a nation that was deeply passionate about food, and got them to support our cause. A total of $250,000 was raised to support the next generation of hawkers.