Résumé

  • Ogilvy Singapore
    Associate Creative Director (2022- Present)
    Senior Copywriter (2018 - 2022)

    BBDO Singapore
    Copywriter (2015 - 2017)

    DDB/Tribal Worldwide Singapore
    Junior Copywriter (2013 - 2015)

  • Cannes Lions
    1 Gold
    3 Shortlists

    D&AD
    3 Shortlists

    One Show
    3 Merits

    Clio
    1 Bronze
    2 Shortlists

    Spikes Asia
    1 Silver

    Adfest
    1 Silver
    1 Bronze

    One Show Asia
    1 Best of Discipline
    1 Gold
    1 Silver
    1 Bronze
    1 Merit

    Creative Circle Awards
    3 Golds
    8 Silvers
    17 Bronzes

    Effies
    1 Gold (APAC)
    1 Bronze (SG)

    Others
    Finalist, Young Lotus Competition, Adfest 2016
    1st Runners-up, 48-hour Challenge, Creative Circle Awards 2013
    Silver, TVC Craft, Crowbar Awards 2012

  • Nanyang Technological University
    B.A. (Hons) English with double major in Communication Studies
    2008 - 2012

    Queen Mary, University of London
    Study Abroad
    2010

  • Alcoholic Beverages
    William Grant & Sons, Tiger Beer, Guinness

    Automobile
    Lexus, Toyota, Mercedes-Benz, Volkswagen

    Fast Food
    McDonald’s, KFC

    Finance
    HSBC, AIA, Syfe, Visa

    FMCG
    Mondelez (Cadbury), Nestlé (Purina), Unilever (Lipton, Lifebuoy, Ben & Jerry's, Magnum), Fonterra (Perfect Italiano)

    Government
    Ministry of Social & Family Development, Ministry of Manpower, Ministry of Communication & Information, Early Childhood Development Agency, SkillsFuture, National Museum of Singapore, National Crime Prevention Council, Health Promotion Board, Republic of Singapore Air Force, National Environment Agency, National Library Board, Ministry of Culture, Community & Youth

    Retail
    Dairy Farm Group (Cold Storage, Giant)

    Sport
    Decathlon

    Telecommunications
    Singtel

    Travel & Hospitality
    Changi Airport Group, Intercontinental Hotels Group

  • Cyber Security Agency (Ogilvy, 2023)
    Changi Airport Group (Ogilvy, 2023)
    Ministry of Social & Family Development (Ogilvy, 2022)
    Ministry of Manpower (Ogilvy, 2022)
    Ministry of Communication & Information (Ogilvy, 2022)
    SkillsFuture (Ogilvy, 2021)
    AIA Singapore (Ogilvy, 2020)
    Lexus Asia-Pacific (Ogilvy, 2019)
    Dairy Farm Group Asia-Pacific (Ogilvy, 2019)
    Health Promotion Board (DDB, 2015)