Tiger Beer
Brewed by the Sun

As part of its commitment to sustainability, Tiger Beer installed over 8,000 solar panels on its brewery rooftops, reducing carbon emissions by 20%. To educate drinkers on Tiger's positive impact on the environment, we used the same solar energy used to brew the beer, to create its advertising. In partnership with local artist Swell, we used pyrography—the art of wood burning—to create sun-scorched wooden boards to be placed in bars and pubs. Each board reminded drinkers that their favourite local beer, just like the ads, were made using solar energy.