Tiger Beer
Make Reunions Count

For many young Singaporeans, Chinese New Year has lost its meaning. Instead of a time of gathering and reunions, leaving the country was becoming the new tradition. So we set out on a mission to bring back the real meaning of the Lunar New Year — by telling stories of those who go the extra mile to reconnect with their loved ones, as a catalyst for others to do the same. An activation was created around the films to bring Singaporeans home from all over the world.