Decathlon
The First Rule is Play
In land-scarce and rule-obsessed Singapore, it’s not easy for people to pick up a new sport. There are rules—not just the rules of the game that they have to learn, but also rules that dictate where and when you can play, or whether you have the right gear or membership. We wanted to tell people that they didn’t need the right pitch, right technique, or the right gear to start. All they needed to do is get out there and play.
To show how easy it is to pick up a new sport during lockdown, we created a set of sports equipment made from everyday objects at home. These products can be redeemed in-store for free.
